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Betnaija customer goes home with N13m win

Is this luck or common what?
A customer who placed a bet on a football match with N500 just landed himself a game windfall of N13m. prides itself as " the number one bookmaker in Nigeria. Sports betting odds, Casino, racing and virtual sports games."

BetNaija Marketing the operator of the gambling website, operating as a legal business enterprise, rakes into his bank account countless millions of Naira seemingly from the stakes put on the flawed forecasts of the majority of the punters at certain time.

"The winner used our on-line platform by staking merely N500.00. I’m happy to tell you the victor has been issued with his cheque. We'll continue to strive to serve our customers to the best of our abilities. We shall always operate in line with established conditions and within the ambit of the regulatory agency."

Affirmed that " Our business is anchored on trust, so we will continue to serve our customers better and bigger."

A substantial percentage of these youth seemingly rely on the sports betting sweepstake as a ‘veritable source’ of a huge chunk of the cash they may have pursued from wherever they hail to Abuja or, at least, as a ‘veritable source’ of the pittance they want for simple sustenance.

As was the pools gambling of old, which it replaces for majority of Abuja punters, however, sports betting is all about dependence.

"All games of chance are about addiction; the more you play them, the more you get hooked; and you play with them out of compulsiveness, like drinking alcohol, minding not whether you will win or lose when you're addicted. If you win, you are happy; if you lose, you happen to be unhappy, but misery for loss does not limit you from playing tomorrow," Mustapha Mohammed, a punter at Saharabet, maintains, monitoring, "I think this pathetic situation of the player establishes the solid foundation which the betting business booms."

Because it is a government- business enterprise that is legalized, it's also about money for the authorities in the form of the percentage of the sets made by the operators to be remitted according to the provisions of the National Lottery Regulatory Act of 2005.

As at reporting time, the National Lottery Regulatory Commission established by the said Act of the National Assembly was still compiling a thorough list and applicable records of the operators in the FCT "and so we cannot tell you comprehensively who and who are operating here, how many are running here, and the total quantity of shops by which they manage," Magnus Ekechukwu, Head Media and Public Affairs of the commission, said.

"We happen to be mapping (compiling records of) the agents and subagents of the operators since April 2015, and we're still motivating them to come forth and register their existence with the commission as required by the Act to enable us regulate and monitor their operations consequently," Mr.

Ekechukwu said additionally, warning, "we're on the brink of forcing them to do so, because the deadline has expired since February 16, 2016."

Mr. Adolphus Joe Ekpe, the Director General of the Commission, stressed: "we're giving all operators up to the next June to come for the needed mapping with us and many of them are reacting. Because that will be the time when we shall begin full enforcement of regulation in accordance with the Act from July any sports betting operator that has not presented himself for mapping will be on his own.

"We have already reached an agreement with the EFCC that beginning with that time any operator not registered with us will be accused of running an illegal company that was monetary, ripping the citizens of their money off, and the EFCC will pick him up. We need to have a comprehensive record of them to enable us fully enforce conformity with the Act and perform monitoring roles and our regulatory.

The present situation, according majority of the players, underscores the chance of grave default option with regards to the legally-required remittance to the Trust Fund and the fleecing of punters on the part of the operators in relation to the percent of collections required by the Act to be paid to them.

The Act stipulates that the operators of the online game of chance pay 50 percent of their groups to the players called punters, remit 20 percent to the Lottery Trust Fund meant for financing such development projects as may be directed by the President of the Federal Republic, while withholding the balance of 30 percent as their increase.

This Act provides for the establishment of the National Lottery Regulatory Commission charged with responsibility for the regulation of the company of the establishment of a National Lottery Trust Fund along with national lottery in Nigeria and the operation of the national lottery.

It, therefore, empowers the commission to properly regulate the operations of lottery businesses, which protects the interest of stockholders, players and the general public, and include sports betting company.

With the name of the game being Cash, sports betting shops have rapidly proliferated, most apparently in the last couple of years, across the nooks and crannies of the Federal Capital Territory and its satellite towns, with the passion of the distressed money-monger outside to crop as huge amount of money as he could from the giant ‘cash-yielding’ tree called Abuja, said to come next to the state’s commercial capital, Lagos, with regards to the gains and other bundles achievable with such enterprises.

The cash is sourced from the ever- reinforcing fire for football rooted in the minds of the millions of the youthful football fans flooding the FCT and its satellite towns who swarm TV viewing centres to see the foreign leagues after staking and calling.

Sports betting firm, Bet9ja, in line with its set doctrine of rewarding individuals’s passion, has again paid out a huge bonus win of N36,702, 316.98 to another winner Nwakama Uzoma .

According to the CEO of KC Gaming Network, Ayo Ojuroye, " In line with our guarantee of consistently rewarding our customers’ fire, we just paid a huge winnings of N36,702,316.98 to one of our victor Nwakama Uzoma with Bet slip Number: B941AQPSTTZQE-21949.

Sadiq Abdullahi said why Abuja players should be grateful for the operators: "The come, bet, see the football matches and if they win we instantaneously give them their money. Wagering means, the punter comes, tells us the teams she or he desires to bet.

He does the he asks us to do it or gambling himself. At the conclusion of the games you see your result. We give you your ticket." if you win by the result confirming your bet about who wins between your selection teams

He said sports betting business prospers in Abuja because, "the people’s love for football has jumped so high now, partly because a sizeable population of the youth has little to occupy them, and instead of only watching matches without getting anything, they resort to gambling.
I expect you'll not be surprised to learn that even women come here to gamble.

I must admit the company is moving," Abdullahi said, explaining, "you win N3 million and can wager N100. Is N50 million. With a bet of N100 you are able to win up N49 million. With anything above N100 N50 million." can be won by you

He said the punters playing in his shop run to hundreds on daily basis.

For David Jones, the luck for winning and getting paid that much in the game is not as sure as Abdullahi painted it: "A punter yesterday in my presence wager seven times at N150 each wager before he could win N20, 000.00, and that's an exceptional chance. You can be playing for quite a long time without winning anything.
Lots of people play simply since they're used to it, but they do’t win anything."

Mohammed Aminu shared views with Jones I started gambling two months ago. I play strictly for the curious of it, but I've never won a dime. I've never won anything, although I wager between N100 and N500; you are able to see why I said I play because of interest."

Shina Phillips ignored sports betting as detrimental to the market of both the state and the individual player.

It is not developing the market of any country or anybody. It develops the market of just the operators," ", he said, confessing I began last year, and I've been winning meager amounts like N1000, N3000, N5000, but my maximum win so far is N7000. I stake between N200 and N500.

Because it really is a waste of money, I do’t encourage the youth to get addicted to it. I play as much as five times daily with the stakes I simply told before winning anything at the end of the day. Huge inhabitants of the youth assemble morning to evening at the betting shops, but bulk do’t win anything concrete, in fact they do’t win anything," Phillip said, preserving, "From the misfortunes of this majority, the operators make their hundreds of millions.

"So I might inform the youth rely on something less risky and to remove from gambling ," he said. Noel Orerumba is the operator of a SureBet store.

" sports betting as a panacea to social ills are seen by me. It reduces the rate of perpetrating crimes on the list of youth, who constitute bulk of the offenders in the society. On carrying out unlawful activities as opposed to absorbing their heads, they come here every day, play; some win, some lose; we pay people who win their cash, which they use to cancel their bills.

You can see they get money without carrying out any criminal action like militancy or robbery. Someone would wager, say, N300 and at the end wins, say, N5000.

"It is, in addition, a very reliable way to obtain employment; a store operator like me can apply four to five others among then teaming unemployed on the streets of Abuja to help him run the company," he said.

Nonetheless, just comprehensive records of the inhabitants and operations of these sweepstake sites, agents, subagents and shop operators would ease their proper regulation and monitoring in accordance with what the law states, for the advantage of the stakeholders - the operators of the company, the players, the stockholders and authorities represented by the National Lottery Trust Fund.

Speaking on his win, Nwakama said my life has altered once and for all. I did’t believe I could win and be paid instantly. Bet9ja really surprised me and I will constantly tell people about their ethics."

KC Gaming Networks Limited is a company based in Nigeria and possesses the online gambling portal (sometimes additionally They're completely licensed and regulated in Nigeria and hold the license where sports betting is permitted to run in all states.

Their technology center relies in Europe which ensures dependability and protection of the systems as well as all customer transactions. Their customer service operations are based to be sure the customer service is consistently top-class quality. They expect setting the standard for online, mobile and retail betting in Nigeria. offers a big list of sports available to bet on which comprise soccer, tennis, basketball, motor sports, horse racing, American football, baseball, handball, rugby, ice hockey, cycling, golf, Australian sports, badminton, beach volleyball, pesapallo and snooker.
In addition they offer live gaming where players can bet on matches from all over the world as they are happening.

The casino offers table games, scratch cards, slots, draws and numbers. Table games contain Mahjong, European Roulette, Red Dog, Punto Banco and Classic Blackjack. Slot games contain Tutti Frutti, Santa’s Gifts, One Night in Vegas, Pirate Island, House of Dracula, The Don and Turkish Nighttime.
Scratch cards comprise Manga Beach, The Big Match, Mystery Mansion, Pirate Instant and Jewels of Anubis. In the draws and numbers section players can locate games like Toto Keno, Lucky Dice, Wild West HiLo, Jacks or Better 100, Dr Jekyll’s Keno and Cards HiLo.

The minimum withdrawal limit is N5000 and the maximum is N9,999,999 and they are generally processed within 24 hours. Simply Naira debit cards are accepted and these are Verve, Mastercard and eTranzact. The minimum deposit limit is NGN 100 and the maximum limit is NGN 1,000,000.
The maximum payout on sporting events is NGN 20,000,000. offers an unique bonus on multiple wagers by adding a 170% additional bonus to all winning bet slips with the very least of 5 selections.

The site offers a data page where the most recent statistics can be viewed by players to be able to set wagers that are better and stand an improved potential for winning. The results page allows player to view all the latest results and the livescore page enables players to see immediate results from games that are live.
There is also about ten different tutorials that users can see on the web site that describe the best way to place bets, the way to enroll, just how to make withdrawals, the way to deposit with Zenith Immediate Bank transfer and how to use gambling marketplace arrows to put a bet. are looking for agents and players who'd like to open a franchise. Open a franchise online and players can register to become partner. Some of the advantages of opening a franchise are that all risk and customer losses are paid by Bet9ja, set-up support for hardware is provided and fee rates according to dollar volume.

The way to fund your bet9ja account

There are 4 simple means through which to fund your account that is Bet9ja. The minimum amount that can be deposited through each procedure is N100 and the maximum sum is N9,999,999.

1. Debit or aTM Card:

By using your ATM or debit card you can fund your account with Bet9ja,. Only get the deposit section of the Bet9ja website and click the Cards link. Then, input the amount you wish to fund, the details that are necessary and continue to Make Payment". Choose your payment choice and choose send. It truly is that simple.

2. UBA Instant Bank Transfer:

Accounts can be funded by transferring cash at any UBA Bank in Nigeria. Request the teller to deposit the cash to KC Gambling Networks using Bank Accumulate and the Bet9ja account number that is recorded on their site. Supply your Bet9ja User ID which will be supplied on the top right hand corner of the website when a player is logged in. The payment will be then confirmed by the teller and the account that is Bet9ja will instantly be credited totally free. Always keep the receipt as proof of payment.


Their Bet9ja account can be funded by those with accounts at GT Bank through GT Bank internet banking. Just log into the GT Bank official website and access your internet banking section. A list of retailers will seem once you pick "Payments". Choose "Bet9ja" from this list. Then enter the amount continue and you want to finance and your unique User ID. The account will instantly be credited free of charge, once payment continues to be made.


As a way to fund your Bet9ja account visit any Zenith Bank in Nigeria. Notify the teller which you want to deposit cash to KC Gambling Networks. Make sure that you've got your User ID that is unique accessible, which is found on the top right-hand corner of the Bet9ja web site when an user is logged into their account. The teller may ask a number of security questions before processing the payment. The Bet9ja account will immediately be credited cost-free once the payment was made and the customer should keep the bank receipt for future reference.

All you have to do to qualify is input the precise promotion code Bet9ja requires.

While creating an account paste bet9ja promotion code,: SPORTMAX

Get up to a 100% bonus depending on your first deposit. Code Bet9ja gives you the chance to to grow your bankroll, and with this offer they'll up the bonus sum in accordance with the quantity of your deposit.

This review will give you all the background information you how to optimize your winnings using the Bet9ja promotion code SPORTMAX and should know on Bet9ja. It’s fast and easy to enter your Bet9ja promotion code, which immediately qualifies you for a bonus of 100% up to ₦100,000.

Bet9ja is a Nigeria based on-line sports betting and casino web site. They have a safe and secure platform for online gaming, optimized for the Nigerian marketplace. They offer odds on odds on important occasions in Europe and other areas of the world. When you input the promotion code that is Bet9ja: SPORTMAX in addition to the regular value of sports betting at Bet9ja, you may also receive a bonus on multiple wagers. Read on to hear more about this unique promotion code Bet9ja will reward you for, and the way to put it to work for money being made by you.

Not only does their web site provide an excellent selection of gaming markets, but they also make the deal sweeter. Code Bet9ja rewards their customers with a rewarding bonus for using the promotion. All new customers are entitled to receive this bonus.

To qualify for this particular offer and receive a bonus up make sure you use only the promotion code Bet9ja has already approved. It’s so simple to get, simply continue with this review and you'll get all the relevant advice. You are going to learn gambling markets and the way to use your Bet9ja promotion code to get this bonus, along with get tips on other offers.

Enter Your Bet9ja Promotion Code:

To ensure you use the promotion code and follow the right procedure Bet9ja requests, all you must do is read these simple directions. The procedure is easy and fast, so you’ll be ready to appreciate the rewards of your. Have your promotion code that is Bet9ja: SPORTMAX prepared so you can enter it. You must be a resident of Nigeria to make withdrawals and to open an account.


Go to the Bet9ja home page. Click on the reddish Register link at the top right hand side of the screen.

Make certain that SPORTMAX is entered into the Promotion Code field that is Bet9ja, and submit your form.

Complete the registration form as instructed.

With this promotion code Bet9ja gives you excellent rewards. Recall to use promotion code that is Bet9ja: SPORTMAX to receive your bonus.

The way the Bet9ja promotion code bonus works is pretty simple.

When by using this promotion code Bet9ja, you are given, the following conditions apply:

SPORTMAX – this is the signal for the bookmaker that you want to recieve the bonus while enrolling remember to use a promotion code that is bet9ja.

Just new users have a chance to recieve the bonus that is exclusive.

Make a down payment.

The deposit amount must be between 100 and 100,000 Naira.

The bonus will be 100% of the deposit sum.

Get 2,500 Naira extra. will if you deposit 2,500 Naira, you

To withdraw the money you've got to wager the amount for bonus and deposit 5 times.

In our example it’s (2,500 2,500)*5=25,000 Naira… Only then you will be able to withdraw the bonus.

Be sure you just bet on bets with odds higher than 1.79 (1.80 and more).

Saturday night was a memory one for soccer enthusiasts brought from throughout the country by sports betting outfit, Bet9ja, to watch the unveiling of its own corporate platform that is gambling.

Tagged 'Fanatics Nighttime out,' the occasion saw football fans mingling including Pere Rufai, Mutiu Adepoju, Victor Ikpeba, and Waidi Akanni, among others.

Talking at the big event, the company's Chief Executive Officer, Ayo 'Chucks' Ojuroye, stated the occasion was aimed at appreciating the fans loyalty to the brand that was Bet9ja, as well as introducing the brand new inventions in the bet sector.

The devotees are the main performers and they're important to our accomplishments, so we dimmed it fit to extend our grasps to them by organizing this event and also serve them better.

We've introduced the corporate stakes as well as the idea is really to empower without necessarily going to our representatives within their factory outlets, some Nigerians to place their bets.

It makes it convenient and more easy in order for them to follow up their passion with benefits from our company. "Bet9ja now have outlets in 23 states and we expecting to have more in the rest of the united states before the conclusion of the year."
In recognition of dedication and their patronage to making Bet9ja Nigeria's number one sports betting Bet9ja, business, honoured agents and some exceptional staff during its 2015 End of Awards night and the year party in Lagos .

Former Super Eagles forward, Victor Ikpeba was among several of the dignitaries at the event.

In what was an exceptionally thrilling and well organised event, the staff, customers and agents of KC Gaming Network, operators of Bet9ja, went home with various gifts and also received awards in several categories.

The Chief Executive Officer, Ayo Ojuroye, commended representatives and the firm's customers for their dedication and dedication in 2015.

"We are extremely satisfied with your performance in 2015, hence the necessity to value your efforts. Without your hard-work and commitment, we will not be here today. You, brokers, customers and staff have done entirely well and we really thank you for this. We're excited that through your time and effort, Bet9ja has grown in leap and leaps

Ace comic, Seyi Law, thrilled guests rib-cracking jokes to the delight of the guests, while music fan's favourite, Sean Tizzle held the crowd spell bound with all the performance of numerous tracks from his top of the hit record, 'Loke Loke'

Afterward Oritsefemi's performance had everyone on their feet along with Igbeyawo and his Wahala track as the guests.

Bet9ja's has achieved tremendous success in Nigeria's betting business In less than four years of operation, with offices in more than 19 states and with the highest winning bonus.
Buoyed by the huge success of its operations in the South West zone which has seen it emerge as the number one sports betting company after just a year of operation, Bet9ja has concluded plans to improve its operational base in the south south area and the East.

In line with the chief Executive Officer of the business Ayo Ojuroye," we plan to continuously raise out operations in the nook and crannies of the state. Therefore, we've concluded plans to open more offices in the east and the south south part of the nation.

We also hope to use more agents throughout the country to ensure that our customers can have our agent at their beck and call. We realize the tactical importance of the area to our business and we need to empower a lot of individuals as well.

Ojuroye further divulged that in less than a year of doing business in the united states, Bet9ja has made remarkable impact as the number one sports betting firm in the state "we've operated our business on integrity,transparency and comittement to the betterment of the society .we've built a reputation for delivering on our promises.
We now have made individuals that were jobless millionaires predicated on their, passion, we have taken our company to new heights and it can only just get better"

Bet9ja was established last year together with the aim of rewarding people through their passion for sports.
Buoyed by its own success in the past couple of years, where it has emerged as the very best sports betting business in Nigeria, the management of Bet9ja has vowed to keep up the tempo, with a guarantee to always reward its agents and pay bonus promptly.

Talking during its end of year/award bash on Tuesday in Lagos, the CEO of the firm Ayo Ojuroye said: "we're proud of what we have reached together with the support of our dedicated

And faithful staff and agents that are committed. We feel obliged to motivate our staff and representatives with this specific end of the year party and awards to exhibit our deep appreciation for work well done. We're

We'd not relent in our efforts of creating sports betting a very

Ojuroye additionally said, "some of our agents have been dedicated, loyal and hardworking. Certainly one of these, Dave epitomizes what all other representatives should be. We recognize him as the most consistent representative of Bet9ja a number of the agents are extremely diligent and we are extremely pleased with their achievements in the outgoing year." Faludi is included by a few of those honoured at the event

with more that 28 shops all over the nation.

Additionally Chairman of Bet9ja, talking, honest Kunle Soname said: "Our strength lies in our customers and staff.

sports betting business in Nigeria. A few of our representatives like Bola Ojuroye have reached a feat even with her disability." Some of the staff honoured contain Mary Chinyere,, Ayeni Joseph and Kunle Adeniji.
1997 African-Player-of-the-Year, Victor Ikpeba, has thrown his weight behind sports betting firm, Bet9ja, in its quest to help grow the Nigerian domestic professional football league.

Yesterday, speaking in the unveiling of Bet9ja in Lagos, Ikpeba who is the brand ambassador said he opted to be part of the project because of the trustworthiness of the individuals handling it.

"The individuals behind Bet9ja are credible individuals to do business with. I admire their bravery to help grow the domestic league in our country. I'm proud to be their brand ambassador," observed the former Super Eagles forward who is a routine match analyst for pay television channel, SuperSport.

Ikpeba, fondly known as the Prince of Monaco with Monaco FC in the French Ligue 1 during his stint, acknowledged while playing professional football, that he tried his luck.
"In my 15 years profession as footballer, I once was involved in sports betting for the fun of it. From what I've found of Bet9ja and their operation in Nigeria, they're the industry leader and have become credible to do business with," he noted

"We have positioned our company as the leading sports betting business in Nigeria. We've got full complement of technical support from employees grounded in the business all over the world.

With strength base in the surplus of N500m, Bet9ja that began operations over half a year ago is flaunting trust, integrity and its product superiority amongst factors that is giving them the edge over others in the sports betting company in the state.

Chairman of Remo Stars FC, Kunle Soname, expressed his happiness to partner Bet9ja.
"As the chairman of the advertising committee of the Nigerian National League, I understand what this means to seek patrons.

General Manager of Lagos State Lotteries Board, while commending the firm, Lanre Gbajabiamila who was present at the start, promised to ensure that Bet9ja keep to the terms of the licence to make sure that the sport betting public stay joyful.

As the only firm that accepts wagers on the Nigerian national league, Bet9ja additionally rely on results from La Liga, the English Premier League along with other European leagues for business in addition to wagers on Formula One and basketball.
In its bid to honour its esteemed customers, the top gaming firm in the nation, football enthusiasts thrilled into a night out in Lagos at the weekend.

The fun-filled occasion had in attendance trainers, ex-internationals, pundits, sport administrators and top notch comics.

In a short chat with the media, the firm's Chief Executive Officer, Ayo 'Chucks' Ojuroye, stated that the event was aimed at recognizing the devotees devotion to the brand that was Bet9ja in addition to make use of the occasion to introduce the newest inventions in the wager sector.

His words: "The devotees are the main actors and they are very important to our accomplishments, so we dimmed it fit to expand our appreciations to them by organizing this event as well as serve them better.

"We have introduced the corporate stakes as well as the idea is really to enable some Nigerians to put their bets without necessarily going to our agents in their outlets. It makes it more easy and suitable in order for them to follow their passion up with benefits from our firm.

He also disclosed that Bet9ja now have factory outlets in 23 states and is hoping to get more in the rest of the state before the end of the entire year.
The Lagos State Government in the weekend said it'd prosecuted over 50 defendants participating in illegal lotteries operations in the state.

The state government so warned that it would bring the total weight of the law against any operator without formal licence in the Lagos State Lotteries Board.

According to him, the Lotteries Board has detained and prosecuted in the past over 50 defendants for engaging in prohibited Lottery operations in the state.

Gbajabiamila insisted that the board "stayed the only statutory regulatory body for lottery and related actions in the state."

He explained that the board was established by the Lagos State Lotteries Law 2004 (as amended) and authorised to license and controls gaming activities conducted inside the state.

He clarified that the board issue nor recognises 'sports lottery license/permit' or 'promotional lottery licenses' by whatsoever name called inside the state for operations.

Against patronising prohibited operators Gbajabiamila hence advised members of the public.

He recorded some of recognised licensed operators enabled "to conduct lottery and related tasks in Lagos State to include Premier Lotto Limited (Babaijebu), Winners Golden Chance Ventures Limited (Wonderful Opportunity lotto), Winlot Global Resources Ventures Limited (Winlot), Superior Games Limited (Big Games) and Softplug Gaming Nigeria Limited."

The Nigeria Women Football League has concluded arrangements to partner the KC Gaming Network, proponents of the Bet9ja, as the title sponsors of the league.

Revealing this after meeting with the management of the company in Lagos, the Chairman of the Nigeria Women Football League Chief Mrs) Dilichukwu Onyedinma said all the arrangements have been concluded for signing of the memoranda of understanding.

"Discussions have reached the final stage with KC Gaming Network, the owners Bet9ja to come into the League as our title sponsors for the Nigeria Women Premier League. We have been discussing with them, and there seems to be light at the end of the tunnel. We are now set to make it public and the Memorandum of Understanding would soon be signed. This is a good thing for our Women Football League, and whatever that accrues from the deal will go a long way to reduce the burden of our clubs. I want to thank our various clubs for their patience and support; and to the Chairman of the KC Gaming Network, Mr. Kunle Soname for believing in women football in the country".

In his statement, the Chairman of KC Gaming Network, Mr. Kunle Soname described the Nigeria Women Football teams as the most successful among all the national football teams in the country. "It is no gainsaying that our girls have been the most successful among all our national teams. They have been to the entire FIFA Women World Cup finals from inception in 1991 to date; they once played up to the quarter finals in USA 1999. They have been to virtually all the Olympics except the 2012 Games in London. They have dominated the African scene, winning the Africa Women Championship seven times, and the age grade teams are not doing badly, with the U-20 girls playing in all FIFA World Cup finals since inception in 2002 and reaching the final twice.

"These are no mean achievements, and we felt that the best thing we can do as an organization is to support the League that has been producing these players that have been positively projecting the image of this country. This is our little way of giving back to the society and also ensuring that the girls are further empowered through the game of football.

He further revealed that signing of the agreement would be in a matter of days, after all the paper works must have been completed.
The stage is set for the 2015 edition of the Nigerian Sports Award holding today, Friday November, 20, 2015 at the Marquee, Oceanview, Eko Hotel & Suites, Victoria Island, Lagos from 6pm prompt.

The award gala night, which is the fourth in a row, is expected to be attended by top shots in the Nigerian sports circle including the Honourable Minister for Youth and Sports, Barrister Solomon Danlong, the Director General of the National Sports Commission, Nigerian past and present athletes as well as Nigerian sports fans.

Speaking on the preparations for today’s event, the spokesperson for the award and Executive Director, Unmissable Incentives Limited, Mr. Kayode Idowu, stated that all hands are on deck for a bigger and better Nigerian Sports Award ceremony which promises to be more glamorous than the previous editions.

"We are very proud to inform you that all is now set for the fourth edition of the Nigerian Sports Award. We are indeed elated over the quality of dignitaries who are not only confirmed but are already in Lagos for the award" he said. Idowu urged all invited guests, nominees and the media to be at the venue at 6pm prompt as there will be noroom for ‘African time’.

‘’This is because the programme will be aired live by Supersports on Channel 209 (Supersports 9) from 7pm.and beamed to millions of sports loving individuals not only in Nigeria but the entire African community and beyond’’ he added.

Idowu also used the opportunity to commend Bet9ja – Nigeria’s leading sports betting company for their continued sponsorship and support as a major partner to the Nigerian Sports Award.
In Nigeria's commercial nerve centre, Lagos, shanty wooden constructions using numerous seats, a tv plus a satellite dish are common sight. These venues, popularly called 'viewing centers', offer a majority of the football-mad inhabitants in the city an opportunity to see the European football league matches, typically for less than a dollar.
Thus did the presence of those seeing centers as the popularity of these matches grew in the early 2000s.

On match-days, these places are often packed with enthusiastic fans athletic replica jerseys and rooting for their favourite teams but more lately, fans might be noticed by a sharp observer at viewing centres - a 'ticket'. Despite the belief that sport betting kicked off in Nigeria just lately, the initial sport gambling firms recorded their first entry into the marketplace in 2007.

Normally, sport betting involves punters getting their wagers to correspond with all the stakes and calling the results of matches. In the event the predictions are right, the bets are rewarded with winnings that were stipulated. In Nigeria, where there are millions of amazingly ardent soccer enthusiasts, its dwelling that was proverbial has been found by sport gambling.

Ultimately, fans began to learn more about the true possibility of making money from these games but also not only seeing football. For enthusiasts who watch football the ability to make money out of it's presented an opportunity too good to pass up.

Normally, fans are used to hosting heated conversations on the monstrous weekly wages of the favourite footballers but sport betting has turned that dialog on its head. Soccer fanatics discuss their gains from bets as the sport has turned into a viable source of income.
Every other weekend, betting companies declare huge winnings from wagers placed with sums as low as N100 (50 cents) 61355757395968

Of raking in millions from meagre sums, the possibility is motivation for punters throughout the country to gamble on a daily basis and as a result, gambling firms record extremely impressive numbers. CEO of Stakersden, Ademola Adebajo, a leading betting company in Lagos, projects that stakes that are daily run into billions of Naira.

Punters in the country are currently seeing this as a supply of daily bread and it's also not unusual to see people appropriating a specific sum for gaming daily," Adebajo said.

Regardless of earning powers, punters cut across various demographics despite the high amounts of joblessness and poverty in Nigeria. According to Adebajo, low income getting punters spend between N200 ($1) and N1000 ($5) on bets while high income earners, tagged 'big ticket customers' spend thousands more, although these big ticket customers are securely in the minority.

A pot of gold

Recently, as Nigeria has become a thriving marketplace, get market share to various measures of succeeding and sports betting companies have sought to latch on.

The default business model sees the firms set up shop in a principal working office while trying to ascertain a wide network of affiliate brokers who start brick and mortar shops where clients can come in to place bets. For their part in the commercial chain, affiliate store owners, or agents as they are formally known, get commissions on the bets placed in their own shops. Sports betting companies also manage an internet business model exploiting the internet penetration in Nigeria, while the offline component flourishes.

The Nigerian Communications Commission declared that internet users in the nation had reached 97 million last month. With over half of the nation online, gambling firms understand the requirement to set up feasible operations that are on-line. With this purpose, websites are set up for punters to open personal accounts from which they conduct transactions which range from putting stakes depositing funds into an online wallet and transferring winnings brought in from bets to their bank accounts. While both versions are explored by some firms aggressively, others like NairaBet simply opt to stay primarily online versions thus sidestepping the financial and logistical consequences of setting up and running a large scale offline model.

Step one however, is buying a gaming license for a yearly cost of N10 million ($50,000) from regulators.

In fact, the inability to pay up quickly after huge wins continues to be proven to cause major embarrassment for betting businesses and on some occasions, ultimate close. To its credit, Bet9ja paid quickly- a feat that cannot be matched by various other businesses. However, weekends like those are few and far between and more often than not, the gambling firms make record numbers that are enviable and strong gains.

Clearly, the company landscape is changing quickly as gaming businesses compete aggressively for market share. Based on Adebajo of Stakersden, gambling companies with actual goals of domination cannot play modest. "We started with a few local companies but right now, the company is moving from a low budget enterprise to one where scale is of the essence.
Firms like Bet9ja have come to the marketplace to redefine how sport gambling needs to be done and every operator is reacting to the developments," he said. "The business landscape has went from attempting to open a corner store someplace and offer gambling services to folks.
The big companies are always innovating and upping the ante in the sector. New entrants will need significant start-up capital to measure up."

The need for innovation has found firms seek strategies to make betting easier and less prohibitive for punters as live phone gaming services are started.

Adebajo says the following stage of development is likely to be fuelled by foreign investment, while some think the Nigerian market has already been saturated and can no longer evolve. "Foreign businesses have already been licensed to run here and more are anticipating to secure licenses or to partner with local operators.
So in the next 5 years, we expect to see foreign companies taking a ball of the shareholding of some of these firms to compete."

An unlikely option

Given the high unemployment figures in Nigeria, the creation of jobs by the private sector is important and in this respect, the effect of sport wagering continues to be deep. With national operations running, while other focus on maximizing their reach regionally, the industry has generated thousands of jobs. Joseph Chukwu, a store and graduate owner in Ikorodu, says sport betting really has been a lifesaver. "There aren't any occupations in the country even for capable grads," he said. "Rather than sit on my thumbs, I chose to set up my store as an agent and make money through commissions.
Initially while something larger came along I thought of it as something to do but now I'm focusing on constructing a chain of stores and being a mogul of sorts. It might sound crazy but I Have gone from looking for employment to actually building a business."

Adebajo thinks high rate and the employment issues of poverty means that the chance to earn a living from sports can scarcely be ignored. "Bulk of Nigerians live below the poverty line and any task that may legitimately turn a small amount of money into large sums will be appealing." Adebajo's sentiments are backed by the many cases when Nigerians have fallen victim to fraudulent multi-level marketing and pyramid schemes. Given the legality of sport wagering, its attractiveness is ostensible.

In less than a decade, the sport betting business has grown vastly and become not only an income source for a lot of Nigerian punters but also substantial occupation creation vehicle. Ordinarily, Nigerians are happy celebrate other magic moments along with the goals and to watch football but they do so knowing that every goal win, lose or draw the results of the match and counts for something could matter for more than bragging rights, these days. Subsequent and observing football games are no longer only a simple amateur pastime, a late winning goal scored in the English Premier League or in the German Bundesliga is not any longer worth just three points - to get a football fan, it can buy the following meal.
Celeb guests and Sport personas, fans will mingle this weekend, as popular gambling business, BET9ja hosts card-carrying members of its own fans' team into a night of entertainment and rewards at the SS7 Lounge, Sapara Williams Close, Victoria Island, Lagos.

Manager of SS7 Lounge, Lola Adedeji, who said that all organizations have been set in spot to make the night a memorable one, added that the event will attract the creme de la creme of the society.

"The Bet9ja Fans' Night Out has been specially packaged to bring together sport lovers, soccer stars together with entertainment celebs to get a great time and gay in a secure and peaceful ambience. Being Nigeria's best and largest bookmaker, Bet9ja cannot give anything less to their loyal supporters and patrons who've remained together over the years," she said.

She divulged that a few of the personalities expected in the ceremony are ex-Nigerian internationals, Victor Ikpeba and Peter Rufai, NFF officials, Bet9ja's CEO, Ayo Ojuroye, music stars, Jesse Jagz and Brymo too as DJ Exclusive are among dignitaries expected at the big event.

"At SS7 Lounge, we offer an ideal atmosphere to watch sports, enjoy great food and drinks, and be cheerful - that's, in case your team is a victor," she enthused, including, "Do Not forget to join our Live Band Thursdays, Karaoke Friday Night, Old School Naija, which takes place every last Saturday of the month, and other special occasions."